Well if LG could come up with transparent keypad with the LG crystal, then Sony could possibly just not stay behind in the race and it has announced the launch of the Sony Experia Pureness with a transparent screen. Now if that’s not innovative technology at its best then what is?? It is being launched in conjunction to the concept of “ talk, time, text- a holiday from technology.”

Not that no one thought of this concept earlier, but Sony is surely the first one to implement it. It was codenamed as ‘kiki’ in the beginning and most of the people never expected it too turn into reality some day. But diminishing all the beliefs here it is… the ‘kiki’ rechristened as Sony Xperia Pureness.

It’s a simple design phone with not much of the usual razzle-dazzle except for an headturning transparent screen. According to the makers of the phone, this one concentrates more on the art part than the technology. But of what we know, users normally prefer performance more than the philosophy of art.

The phone has a Neolithic kind of a feel to it and apart from the transparent screen which wouldn’t be of any use to play high resolution videos this one doesn’t have much to offer.

The idea behind the making of this cell phone was too come up with something which would reflect a sense of calmness and the purity of water when it is not in use. It will be launched somewhere around November 2009 if the buzz doing the rounds is to be believed.

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